The Categories

There are 12 categories to choose from this year, each of which has been chosen to reward a particular aspect of customer experience.

For organisations that have launched targeted initiatives to place customers at the heart of what they do.
For organisations that have enhanced the employee experience by placing staff members at the heart of what they do.
For those who have enhanced the customer experience by taking full advantage of advanced digital technologies.
For organisations that successfully retain customers through well-executed loyalty programmes.
For contact centres managing the customer experience through various channels, such as telephone, online chat, email, newsletters and social platforms.
For public services or enterprises that have launched successful initiatives to enhance the customer experience.
For telecoms companies engaging their customers through phone, radio, TV or online channels.
For companies in the hospitality sector that have successfully launched initiatives to enhance the customer experience.
This award is for banks, insurance companies, financial advisories, credit-card companies, accountancies, stock brokerages, investment funds, credit unions, and consumer finance companies that have enhanced the customer experience.
For retail organisations that have used every tool at their disposal to create a better experience for their customers.
Teamwork makes the dream work! This award is for teams that have demonstrated outstanding commitment, passion and focus, making an exceptional contribution to their organisation’s customer experience.
This award goes to the individual/team leader who can demonstrated dedication to delivering an exceptional customer experience. They can be nominated by a customer, a colleague or even themselves!

Overall winner

The overall winner is the entry with the highest score out of all the Finalists.