Edward Croft Baker
Ed is Managing Partner at Approach; we collaborate with visionary clients like Amazon to uncover unmet needs and exploit customer opportunities. We use rapid and creative customer-centric techniques; that identify opportunities for new and enhanced products, services & propositions; which are actionable, de-risk decision making, giving you a clear direction & growth for your business. Since 1998 Ed has worked both client side and agency side from challenger brands to household names such as Apple, Innocent and Amazon.